About Passeio 360
Passeio 360 is the parent brand of a family of travel guides that reveal Brazilian destinations in depth — audio, history, context and routes that fit your own pace.
The company
Passeio 360 was born as Passeio Carioca, a project for tourism integration and for sharing the city's intangible heritage: we tell the stories of houses and buildings to foster cultural tourism and preserve Rio de Janeiro's urban memory. Today that same mission extends to new Brazilian destinations — Vale do Café, Serra Imperial and more to come — under the Passeio 360 parent brand.
Among the people behind the project are Rafael Bokor, co-founder, and Renato Bellini, leading commercial partnerships.
Passeio 360 is operated by Passeio Serviços Turísticos LTDA. (company ID / CNPJ 47.340.470/0001-68).
The platform
Each destination gets its own app (Passeio Carioca, Passeio Vale do Café, Passeio Serra Imperial and others to come), while this portal brings the whole brand together in one place: the front door to discover where to go and why.
- Content curation: every attraction is researched, enriched and reviewed before it reaches you.
- Multiple languages: Portuguese, English, Spanish and Italian, to welcome travelers from near and far.
- Audio guides: narrated stories to listen to as you walk, including the "Voice of the city" — Rio's statues telling their own stories.
- Map and gamification: historic sites, monuments, traditional bars and restaurants on the map, with badges to collect along the way.
Recognition and press
Along the way, Passeio Carioca — the first app in the family — was runner-up at INOVATUR (Rio de Janeiro City Tourism Department together with FIRJAN), reached the national TOP 10 for open innovation at 100 Open Startups in the citytechs category, was endorsed as a Local Cultural Action by the Municipal Culture Department, took part in IBMEC's pre- and acceleration programs and is a company incubated by Inovatur.
The brand has also been featured on PEGN, by Globo, on SBT Rio and on the CAU-RJ Vozes Urbanas videocast — all the videos are on the media page.
Get in touch: cariocapasseio@gmail.com · WhatsApp +55 21 99992-9790 · YouTube · Instagram